Partner with Seed to Capsule.
Audience, formats and rates for supplement brands who want to reach careful buyers across the US who check the paperwork first.
Who reads us
Formats & rates
Sponsored feature
A long-form feature produced by our desk that follows one of your ingredients from grower to capsule. Labelled as sponsored at the top of the page and sent to Behind the Label.
$2,100Homepage spotlight
An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.
FreeNewsletter placement
A dedicated module in Behind the Label, sent every Tuesday to 7,700 subscribers with a 55 percent average open rate.
$460Instagram collaboration
A co-authored post and story set on @seedtocapsule, shot by our team at the farm, the lab or the warehouse, tagged as a paid partnership.
$420Sponsored sourcing guide
A sourcing guide built around one ingredient or one test, with your documents shown in full, labelled as sponsored and kept on the site.
$2,750
All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Sponsored pages answer the same sourcing questions as our journalism. Rates are net, in US dollars, and materials are due 14 days before publication.
Reserve placements for the winter issue.
Holly Rasmussen, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.
